.grocery Domain Name

Both Walmart and Safeway applied for .GROCERY. First, .GROCERY will be used internally to promote whichever organization administers the domain extension. The TLD will create a trusted, hierarchical, and relevant domain namespace by strengthening brand presence online and creating a network of connections with customers and associate businesses. After three years, .GROCERY may open for public registration, and could be used by other grocers and markets to develop this TLD as a Web market.